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Optimizing Growth Marketing Across US Regions

Published en
1 min read


What we need to state is 'think like a growth company,' where cross-functional groups come together as a highly efficient team concentrated on the product experience and development". The lesson here is that development marketing isn't only a tactic for startups and smaller services - it's the only long-term strategy that makes good sense for companies of any kind, any age and all sizes.

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In 2005, Amazon introduced Amazon Prime and, in 2006, Shopify introduced with the aim of helping anybody produce an online shop. The contemporary age of e-commerce was rapidly taking shape however there was an unique lack of quality services for one vital aspect in online purchases: payments. Traditional card payment processors were notoriously challenging to deal with and their services were woefully inadequate for the demands of online payments.

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This absence of payment options was painfully apparent to two brothers, Patrick and John Collison, who went on to found Stripe - a startup that improved the payments industry and secured one of the most remarkable financing runs Silicon Valley has ever seen. By building a payment option designed for developers, Stripe has actually been able to resolve the issues of its target audience and focus on their distinct needs.

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